Chanel's summer odyssey
Back-to-school has never been as glamorous and sunny as with Chanel. The challenge was to transform their workspace into a place that exudes summer and vacation, while retaining the brand's DNA to take guests on a journey.
The "Odyssée Estivale" evening was designed to transport guests to a world where summer never ends. The challenge was to create an ambiance reminiscent of vacation while celebrating Chanel's elegance and sophistication. Inspired by Gabrielle Chanel's iconic vacation home La Pausa on the Côte d'Azur, Acmé brought to life the timeless atmosphere of this beloved brand location, offering an exceptional experience for all participants.
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When Chanel announced its "Odyssée Estivale" event, excitement was running high. The digital invitation played a key role in immersing guests in the atmosphere of this extraordinary evening. Guests received an invitation that aroused their curiosity and their desire to take part in a unique experience.
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The evening was much more than just an event. It was an immersive experience that transported guests into an unforgettable summer interlude. Enchanting tastings of Mediterranean products, an atmosphere worthy of Provence and magical scenography created a common thread throughout the evening. Guests were immersed in a world of refinement, elegance and dreams.
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Photobooths were set up to allow guests to take photos and create visual memories of this extraordinary evening. These photos became tangible testimonies of the event, allowing everyone to relive the magic of Chanel's summer odyssey at any moment.
A Sensory Journey: The Perfumes of Provence
The centerpiece of this summer odyssey was the recreation of a life-size Provencal market. Guests were enveloped in a whirlwind of bewitching scents of lavender and olives, scents that transported everyone to the fragrant fields of Provence.
The song of the cicadas added an authentic touch, creating an enveloping atmosphere, while the pastis tasting, orchestrated by producers from the South, offered a gourmet moment.
A spellbinding scenography : The Underwater Universe
The evening was then transformed into a magical underwater world, lighting up the night with enchanting colors. The immersive scenography, designed by Acmé, transported guests into a marine world where each corner of the venue had its own story to tell. The event created a unique atmosphere, where the elegance of Chanel merged with the magic of the Mediterranean.
Creativity in Action: DIY Workshops and Artistic Talent
Attendees also had the opportunity to let their creativity run wild in a DIY lavender sachet design workshop, creating precious scented mementos of the evening. Music added an artistic dimension, with a talented pianist-singer followed by a DJ set that transformed the atmosphere into an effervescent dance floor.
An Unforgettable Evening
It wasn't just an evening, it was a dream moment, a magical summer interlude that left an indelible imprint on the memories of all who attended. The Chanel evening was much more than just an event; it was an odyssey that married the grace of fashion with the soul of the Mediterranean. For Chanel Europe, the evening marked the start of a new season of excellence and dreams, a season in which every moment is an invitation to wonder.
Customer information
Chanel embodies Parisian refinement at its best. Founded in Paris, the brand is the fruit of boundless creativity. Today, it is a fashion icon run by passionate individuals trained at the heart of renowned fashion houses around the world.
Chanel, evokes elegance, innovation and sophistication. It draws its inspiration from the fashion capital, Paris, but its influence extends far beyond that city. The brand's authentic, convivial approach captures the essence of Parisian nonchalance, a subtle balance between chic and casual.
Rooted in Parisian tradition, Chanel is the embodiment of timeless style and creativity, constantly redefining fashion codes.
Curious corner
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L'objectif était de créer une ambiance estivale inoubliable tout en restant fidèle à l'ADN de la marque. La soirée avait pour but de transporter les invités dans un univers où l'été ne se termine jamais, tout en célébrant l'élégance et la sophistication de Chanel, inspirée par la maison de vacances La Pausa de Gabrielle Chanel sur la Côte d’Azur.
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L'événement a été divisé en deux parties distinctes : un marché provençal récréant l’atmosphère de la région avec des senteurs de lavande et d’olives, suivi d’un univers sous-marin féérique. Cette scénographie immersive a permis de fusionner l'élégance intemporelle de Chanel avec la magie de la Méditerranée, créant ainsi une expérience sensorielle unique pour les invités.
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Les invités ont pu participer à des ateliers DIY de conception de sachets de lavande, créant ainsi des souvenirs parfumés de l’événement. En outre, la soirée a été animée par un pianiste-chanteur et un DJ set, transformant l’ambiance en une piste de danse où les convives ont pu exprimer leur créativité tout en profitant d’une atmosphère festive.
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La scénographie a combiné des éléments naturels et féériques : un marché provençal grandeur nature avec des senteurs typiques de la région, suivi d’un univers sous-marin magique. Des éclairages enchanteurs et des décors captivants ont transporté les participants dans un autre monde, tout en restant fidèles à l’élégance de la marque.
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L'événement a été perçu comme un moment exceptionnel, une parenthèse estivale magique qui a marqué les mémoires des participants. Il a permis de vivre une expérience sensorielle et créative unique, renforçant l'image de Chanel en tant que marque synonyme de rêve, de raffinement et d’innovation. Les invités ont quitté l'événement avec des souvenirs inoubliables et une nouvelle vision de l'élégance Chanel.