The Paris 2024 Olympic Games are not just a renowned sporting event, but represent a unique and unmissable opportunity for brands to achieve exceptional global visibility. The Olympic Games are proving to be a powerful economic catalyst for the host country, generating considerable traffic flow and economic activity.

On average, the Olympic Games attract hundreds of thousands of international and local visitors, creating increased demand in the hotel, restaurant, transport, retail and, of course, event sectors. By way of example, the Rio 2016 Olympic Games injected around US$1.2 billion into the Brazilian economy, with a significant increase in tourism and visitor spending. What's more, online traffic explodes during these periods, with a notable increase in accommodation bookings, searches related to Olympic events, and commercial transactions.

The Paris 2024 Olympic Games are set to follow this trend, creating an exceptional opportunity for brands to capitalize on the economic boom induced by the influx of visitors and the growth in online traffic. Discover this detailed guide, enriched with inspiring examples, to find out how to maximize your brand's impact on the international stage during this historic event.

I. Dive into Olympic brilliance

• Creating a Universal Connection

Paris 2024 offers a global canvas where your brand can weave lasting emotional bonds. Olympic values such as inclusion and diversity can become the pillars of your strategy. A prime example of this approach is embodied by Coca-Cola's campaigns, which have succeeded in creating a deep connection with a diverse audience across the globe, broadening the brand's reach and relevance.

• Olympic iconography for brands

Olympic symbols transcend linguistic and cultural boundaries. By creatively integrating these icons into your visual communications, your brand can secure instant worldwide recognition. Nike, a master of the Olympic rings and flame, is a perfect example of how well-used iconography can become a true lever for global brand awareness, winning the admiration and loyalty of consumers worldwide.

• Mobilizing the world on social networks

Social media is the global gathering place of the 21st century. During the Olympic Games, creating a virtual community around your brand is essential. Interactive campaigns like Adidas' have demonstrated how online engagement can transcend borders, building a global community captivated by your brand. By encouraging active participation, you can turn fans into brand ambassadors, extending your influence on a global scale.

II. Satellite events: light up the world

• Creativity in Action

During Paris 2024, satellite events can be the shooting stars of your visibility. Design unique and memorable experiences that capture the global imagination. A case in point is Airbnb, which brilliantly organized exclusive experiences during the Rio Games, generating global buzz around the brand. By harnessing creativity in new ways, your company can not only attract attention during the Games, but also retain it well beyond the event, leaving an indelible imprint on consumers' minds.

• Worldwide strategic partnerships

Strategic partnerships with Olympic figures can catapult your company onto the world stage. Samsung has established successful collaborations with renowned athletes, reinforcing its position as a global technology leader. By associating your company with sporting excellence, you can make a significant impact on an international scale. These partnerships are not limited to mere exposure during the Games, but create a lasting association that continues to shine long after the event is over.

• Measuring impact and maximizing visibility

Measuring impact is crucial to adjusting and optimizing your strategies. Visa, for example, has used media impact analysis to fine-tune its visibility and maximize its global influence. Use analytical tools to assess the reach, engagement and impact of your satellite events. By fully understanding the impact of your initiatives, you can refine your approach, maximizing the effectiveness of your global visibility strategy.

III. Local commitment, global impact

• Global community projects

Local involvement during the Games can create a global impact for your company. Community initiatives like those of Procter & Gamble have demonstrated how local involvement can enhance a company's global reputation, underlining its commitment to universal humanitarian values. By getting involved in projects that have a direct impact on local communities, your company can win the hearts of consumers worldwide, creating a deep and lasting emotional connection.

• Universal digital strategy

Social media offer a global platform for your digital strategy. Adidas exploited this opportunity with hard-hitting digital campaigns during the previous Games, reaching a global audience. Use popular hashtags, create engaging visual content and make sure your company resonates on the global digital avenue. By adopting an approach that transcends borders, your company can become an influential force on the world stage, generating ongoing engagement and building loyalty among a global audience.

• Building a global brand heritage

Associating your company with enduring, iconic values during Paris 2024 can help build a global legacy. Nike, through partnerships with iconic athletes of the Games, has succeeded in creating a lasting connection with consumers around the world, making the brand a global symbol of sporting excellence. By investing in initiatives that solve global problems and partnering with influential personalities, your company can leave an indelible mark, ensuring lasting global recognition and loyalty.

In the context of the Paris 2024 Olympic Games, your company's intellectual protection is emerging as an essential pillar for maximizing your international impact. By wisely registering your brands, products and innovations with WIPO (World Intellectual Property Organization) for international registration, and reporting your rights to the French INPI, you are building a solid bulwark ensuring maximum protection on national and international markets. This strategic approach creates a secure base for exhibiting your electrical products, such as Hyundai's innovative Ioniq, and your cutting-edge accessories, expanding your customer base in France and abroad. The data gathered during this historic event can also feed into your future research and development, stimulating innovation within your company. In short, by highlighting your intellectual property rights, constantly innovating and forging lasting links with your global customers, you are shaping a footprint that transcends borders, consolidating your position as a world leader. These strategies, combined with a relentless pursuit of technological excellence, will help forge a lasting legacy that will stand the test of time well beyond the Paris 2024 Olympic Games.

IV. Protecting your brand during the Paris 2024 Olympic Games  

In this adventure towards global renown, it's imperative to understand the importance of intellectual protection for your registration. Register your trademarks, products and innovations with WIPO to guarantee international recognition. Don't forget to register your rights with the French INPI to ensure maximum protection in the marketplace. The Paris 2024 experience offers an ideal platform to showcase your company and its accessories, reaching new markets and customers. The data collected during this period can also feed into your future research and development, stimulating innovation and technology within your French company. In short, maximize your international impact by highlighting your intellectual property rights, continually innovating, and making lasting connections with your customers around the world.

• Intellectual property rights and global expansion strategy

Protecting your intellectual property rights is an essential part of any global expansion strategy. As a French company participating in the Paris 2024 Olympic Games, registering your patents, designs, and trademarks with WIPO is a crucial step. This not only ensures the protection of your products and innovations, but also strengthens your position on the international market.

• Innovation and technology: The keys to success

The Olympic Games are a playground for innovation and technology. Take advantage of this atmosphere to showcase your latest innovations, whether in electrical products, accessories, or other relevant sectors. The constant pursuit of technological excellence will strengthen your company's position on the international stage, attracting the attention of foreign consumers and extending your global reach.

• Collaboration with WIPO and the French INPI

WIPO, as an international organization, offers a platform for registering your intellectual property rights worldwide. Take advantage of this opportunity to ensure that your company benefits from extensive international protection. At the same time, the French INPI plays a central role in protecting your rights on the national market. Make sure you register your rights and maintain regular communication with these organizations to ensure maximum protection.

Conclusion: a lasting legacy

In conclusion, the Paris 2024 Olympic Games are not just a fleeting opportunity, but a chance to create a lasting legacy for your business. Maximize the protection of your intellectual property rights, harness the power of innovation and technology, and ensure that your company delivers an exceptional customer experience. By following these strategies, your company can truly leave a global footprint that will last well beyond the end of the event. This is your moment to shine on the international stage, lighting up the world with your French excellence and know-how.

To be fully successful in your quest for global renown at the Paris 2024 Olympic Games, the intellectual protection of your company is crucial. By strategically registering your brands, products and innovations with WIPO (World Intellectual Property Organization) for international registration, and by notifying your rights to the French INPI, you ensure maximum protection on national and international markets. Take advantage of this unique opportunity to showcase your electrical products, such as the Hyundai Ioniq, and your innovative accessories, while expanding your customer base in France and abroad. The data gathered during this historic event can also feed into your future research and development, stimulating innovation within your company.

In short, maximize your international impact by highlighting your intellectual property rights, continually innovating and building lasting connections with your customers around the world. These strategies, combined with a constant pursuit of technological excellence, will strengthen your position as a global leader in the industry, helping to create a lasting legacy that will endure well beyond the Paris 2024 Olympic Games.