At Acmé, we also celebrate our birthdays: we refuse to be the shoemaker with the worst shoes. 3 years seems like a lot and a little at the same time, don't you think? In any case, this birthday is more meaningful than the others. 

On the occasion of its 3rd anniversary, our founder and CEO Aurore Abecassis wanted to share her feelings. Entrepreneurship is not a job, it's a reason to be. A vocation. Where you decide to commit yourself body and soul to the adventure of a lifetime. And we think it deserves a break to understand what happened.

And a lot has happened, some good and some not so good. These famous roller coasters of the entrepreneur where you feel discouraged more than once, but this instinct, this intuition perpetuates the desire to fight, to surpass yourself and to go further. And being a woman, Solo Founder, without having raised funds: the challenge is even more complex. 

But how do you know if this adventure is the right one? Sometimes, all it takes is a trigger, a revelation that creates a general awareness. For Aurore, this trigger was radical: she left the security of an ambitious and promising position as a consultant at Bain & Compagnie to go and meet what really thrilled her: the conception and realization of extraordinary events where the human being is at the heart of the experience, with a 360° and seamless service to meet the challenges of tomorrow.

And instinctively, you wonder if she is happy, if the mental burden of creating a full-fledged business is not expensive, if she is finally more in tune with her outlook on life. Her answer is yes, and more than ever, because she is finally fully aligned with her identity, her character and her values. Freedom is the most important thing to me and embracing entrepreneurship has taken me to a new level.

It all comes down to three questions: What? What? Why? And how? If one of the answers does not correspond to your expectations or your desires, you will know that you are not in the right place. Do you find it difficult to project yourself? Aurore has done the exercise for you.

What? Founder & CEO of the company she has been building brick by brick every day for the past three years. Each week is different from the previous one, Acmé is terribly alive: in constant evolution, Aurore lives the adventure of her life which makes her vibrate every morning and gives her the desire to get up.

Why? To achieve, to satisfy the freedom, to contribute to the building, to be an added value - you know, that differentiating element that allows you to reach the best, the most, the excellence that was previously unattainable.

How did he do it? Thanks to this visceral desire, the sacred fire of her revelatory realization that made her radically change her life to launch into the craziest ambition that can exist and thanks to the accomplishment and this indescribable feeling of freedom. Aurore is now surrounded by a team, brains in boiling with whom she works hand in hand to go further, this famous Acme Family. And then, above all, by the experiences and emotions she creates daily that make people vibrate.

I- A word from Aurore, our founder and CEO

I'm writing this post to tell you what's on my heart because yes, I built Acme and I still build it with all my heart. 

Acmé has celebrated its 3rd birthday and this is a milestone for a start-up. It is said that love lasts 3 years and passing this milestone can be perilous: 94% of start-ups do not pass this date so dreaded by entrepreneurs. 

Three years ago, almost to the day, I took the (crazy? Maybe...) gamble of using my experience and expertise in consulting and strategy to design exceptional experiences. Despite the pandemic, Acmé has managed to come out on top. Indeed, we revolutionized the event industry by creating the first digital and then phygital events. But I didn't stop there.

Acmé then made its mark on the French events scene: a few months later, my Acmé became THE reference brand, creating extraordinary B2B experiences.

I wanted to announce (loud and clear, yes!) today that I am taking on the challenge of a lifetime, along with my team. We are not an agency, we are 3.0 consultants who put exceptional event planning at the service of strategy in order to respond to today's biggest commercial, marketing and corporate challenges. 

These three years have only reinforced my deep conviction. From now on, fears and doubts are far away. Besides, the number 3 symbolizes wisdom, strength and beauty: Acme is right in front of us. 

Thank you for your trust and loyalty.
We still have a long and beautiful way to go together: I am already looking forward to it. 

II- About Acmé

At Acmé, we are not an event agency, we are a team of professionals dedicated to your needs. We are not organizers, we are consultants: every desire to create an event is the result of an underlying problem to which we respond with solutions, execution and results. 

As a creator of customized experiences for high profile needs, Acmé is the best ally because our teams are committed body and soul to your organization because with us, nothing is impossible. 

Examples of immersive experiences such as product launches, executive meetings, seminars, team building are numerous. Feel free to browse through our previous achievements. We design real turnkey events so that you don't have to worry about anything: whether it's the design of your project (atypical marketing events, customer seminars, immersive experiences, themed evenings, team building for team cohesion...), your problem (federating teams, signing up prospects, galvanizing consumers) or the concrete organization of your event (budget, ideal location, service providers, experiences, aperitif, caterer or cocktail party...).

You have a project in mind? Share it with us, we love to hear from you.