
Harmonie au coeur du désert d'Agafay : séminaire BPIFrance
BpiFrance, a major player in the field of public financial institutions, entrusted Acme with the mission of creating an unforgettable, immersive experience in the majestic Agafay desert, during a three-day, two-night One Team seminar.
Acmé orchestrated this event in Morocco, a land of contrasts and discoveries, on the evocative theme of exploration.
The objective? Communicate the new strategy of the International Division and align the teams on the key elements of the new offering for entrepreneurs around the world. To achieve this, the team from the four corners of the globe gathered in an exceptional setting outside the city, where nature, tradition and modernity meet.
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When the invitations to the special event organized by Bpifrance went out, the atmosphere was electric. Each attendee received a virtual ticket that instantly captured their attention and aroused their curiosity. This exclusive invitation generated a palpable sense of excitement and anticipation among the guests, already transporting them into anticipation of an unforgettable experience.
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Exciting activities such as quad biking and dune trekking were the highlight of this adventure. The exclusive dune-top cocktail party, illuminated by torches, created an enchanting atmosphere, while workshops and evening entertainment strengthened the bonds between participants. This seminar wasn't just a business event, it was a true escape into the very essence of Bpifrance, leaving an indelible imprint on the minds of all participants.
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Moments of sharing and learning strengthened the cohesion of the Bpifrance teams. The experience highlighted the diversity of their voices and brought them closer together, strengthening their determination to work together towards a promising future.




An exotic experience
The trip began with a majestic arrival at one of the region's finest resorts, followed by a sumptuous cocktail reception and dinner, offering participants an unforgettable introduction to Moroccan culture.
The program? Lunch at the Relais du Lac, a quad bike excursion through the desert... The highlight of the adventure was a hike through the dunes, followed by an exclusive cocktail party at the top of one of them, where torches were lit to illuminate the evening and create an enchanting atmosphere. Everything was designed to encourage conviviality between participants, promote learning and the sharing of collective values.
Emotions, motivation and renewal
Workshops, a dinner with karaoke and dancing were all key moments to promote the new strategy, stimulate teams by reinforcing their sense of belonging, and re-engage teams after complex periods.
This seminar transcended the framework of a simple professional meeting; it proved to be a total immersion in the very essence of BpiFrance, acting as a catalyst for emotions and collective synergies that will leave a lasting impression on the minds of the participants.
Acme specializes in organizing exclusive events and out-of-the-ordinary stays abroad. The agency stands out for its ability to conceive, imagine and bring to life meaningful events, revealing the authenticity of each company and bringing out the true nature of each individual.








Customer information
Bpifrance is the partner of choice for French companies. From seed capital to stock market listing, Bpifrance supports entrepreneurs at every stage of their development.
Bpifrance actively supports entrepreneurial projects through financing, guarantees, innovation aid and equity investments. It also plays a crucial role in the ecological and energy transition, innovation and internationalization of businesses.
Through its network of 50 regional offices, Bpifrance offers close, personalized support to entrepreneurs, helping them realize their ambitions for sustainable growth.
Curious corner
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L’objectif était de présenter et d’aligner les équipes internationales de Bpifrance autour de la nouvelle stratégie de la Direction Internationale, dans un cadre dépaysant favorisant la cohésion, l’inspiration et l’engagement collectif.
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Le désert d’Agafay incarne parfaitement les valeurs d’exploration, de dépassement et de connexion à l’essentiel. Ce décor spectaculaire a permis de créer un environnement propice à la réflexion, au partage et à l’émotion, loin du tumulte urbain.
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Le séminaire a mêlé intelligemment moments de détente (cocktail dans les dunes, excursions), ateliers stratégiques et soirées festives. Chaque moment a été pensé pour renforcer la cohésion d’équipe, susciter l’émotion et faire vivre les messages clés de manière immersive.
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Acmé a conçu et orchestré l’événement de A à Z : de la scénographie à la logistique, en passant par la création de moments forts sur mesure. L’agence a su transformer ce séminaire en une expérience mémorable, alignée à la culture et aux ambitions de Bpifrance.
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Oui, l'expérience "Candle Boost" a été pensée pour être adaptable et répliquée dans cinq marchés internationaux, permettant à une clientèle cosmopolite de découvrir l’art de vivre à la française et de s’immerger dans l’univers raffiné de Diptyque. Cela a permis de toucher un large public tout en préservant l’intimité et le luxe de l’événement.